Web page ranking, or where your site is found in the search results of search engines like Google, is the key to free traffic. Think about it, most people find web pages by searching for them, right? I bet that is how you found this page. So, if you want to improve your web page ranking and generate free traffic, the first thing you should take care of is your on page search engine optimization. And before I go further, let me define a couple of terms for you.
Search Engine Optimization (or SEO) – The process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. SEO is generally broken down into two parts – on page SEO and off page SEO.
On Page SEO – Creating your site with the goal of making it search engine friendly. These are factors that are completely within your control.
Off Page SEO – Factors such as incoming links (or backlinks), page rank, anchor text of the incoming links that are not on your site, and therefore somewhat outside of your control. Basically, the search engines look at how many other sites are linking to your page when they are determining your web page ranking. Generally, the more sites linking to your page, the more popular the search engines think that your page is.
As you might have guessed, on page search engine optimization is much easier to do than off page. Unfortunately it is also a much smaller piece of the puzzle, as the search engines consider backlinks more important than onpage factors. However, if you want to have a good web page ranking, you need to pay attention to the on page factors first as it will make a big difference in how long it takes for your page to show up on the search engines and for which keywords you rank for.
5 Steps To On Page Search Engine Optimization Success
Before I can start with the first step, it must be mentioned that you MUST research your keywords BEFORE you even think of starting a website. Once you have your keyword in mind, then you can start with the five steps below.
Step 1 – Register a Domain
The first step in setting up any website is registering a domain, so this is pretty obvious. But, if you want to have a much easier time getting the web page ranking that you want, make sure that your keyword is in your domain name. Actually, your keyword should be the the first part of your domain, followed by one other word. In my experience, action words work best as the additional word in the domain, but you can use any word such as site, store, or online. For example, if your keyword was dog training, your domain should be something like www-dot-dogtrainingsite-dot-com. This seems like a trivial thing, but as you do your keyword research, notice how many times the high ranking sites for a keyword have the keyword within the domain. Trust me, this will make your life much easier.
Step 2 – Write a 500 Word Article
If you have been doing any article marketing, you will know that articles should be keyword rich. This means that the keyword density should be 1%-4%. Just make sure that it reads naturally because this article is going to be the main post on your web page. In my experience, 500-550 words seems to have the best results. If you are using WordPress, simply add this article as a post.
Step 3 – Latent Semantic Index (LSI) Keywords
LSI keywords, or synonyms as the rest of the world knows them, are an important part of your web page ranking. It is not natural for a keyword to show up many times within an article if none of its synonyms are there as well. So, as a part of your keyword research, make sure to note the words that Google sees as related keywords. The Google wonder wheel is a great tool to use for this. As you are writing your article, make sure to add several LSI keywords within the article to make sure that it reads naturally and that the search engines will like what they see.
Step 4 – Use Your Keyword In Your Headline
If you are familiar with html, you know what an
tag is (for those not familiar with html, h1 stands for headline 1 and the search engines look at words within these tags as being the most important on the page). If you want to get a good web page ranking in the search engines, make sure that you have your keyword within the h1 tags. If you are not familiar with html, WordPress makes this easy for you. Just make sure that you have your keyword in the title of your post. The title is put in
tags by default so you won’t have to learn any html.
One more note about the headlines. Make sure that you make int interesting! Simply putting the keyword in the article will get the search engines to pay attention, but that won’t do any good if visitors are bored. They will simply leave your site and all of your SEO efforts and your great web page ranking will be for naught. I find that telling people the benefits or solving their problems work best. Something like “Your Keyword Here Will Save You A Small Fortune.” Simple and eye catching, it gets your visitor to read on.
Step 5 – Use Your Keyword In Your Title Tag
For best results, you want to match your title tag to your domain name. So if your domain name is dogtrainingreview.com, your title should start with Dog Training Review. The search engines seem to like that the best in my experience. You can enter up to three keywords in the title tag, just make sure to put a “|” in between each (the vertical bar is called a pipe). So your title should be something like this – Keyword 1 | Keyword 2 | Keyword 3.
I personally like to use 2 keywords in my titles, but that is just my preference. Three is fine, but any more than that and it seems to show up as unnatural to the search engines, which is what you do not want. WordPress makes changing the title tag very easy. In your admin panel, click on settings on the left sidebar. In the general settings there is a place to put in your site title. Type your keyword rich title here, hit the save changes button, and it will change the title of your web page.
You can check to see that it worked by visiting your home page (refresh if you are already there) and looking at the bar at the very top of your browser. This is where your title will show up. One final note about the title tag and WordPress. Some plugins such as the all-in-one SEO pack will override the title that you enter on the general settings page. If you have an SEO plugin installed, you will probably change your title on the settings page for the plugin.
Now, will doing all of this ensure that you have a great web page ranking? Well… no. But it is the first step, and a very important step because it greatly decreases the amount of work that you have to do from here. And I don’t know about you, but I am definitely a fan of better results for less work.